The Social Media President Barack Obama and the Politics of Digital Engagement / [electronic resource] :
by James E. Katz, Michael Barris, Anshul Jain.
- 228 p. online resource.
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be'friends' with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.