Doctoral programs in marketing / 
edited by James E. Littlefield and Donald L. Shawver 
 - Chicago :  American Marketing Association,  1977 
 - x, 124 p. ;  23 cm. 
 - Educational workshop series ; no.2 .
<br/><br/> Held at the University of North Carolina, Apr. 22-23, 1976. 
<br/><br/><label>ISBN: </label>0877570965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching--United States--Congresses