Supply chain in the pharmaceutical industry : strategic influences and supply chain responses - Whewell, Rob. (Farnham, England ; Burlington, VT : Gower, 2010)
The role of technology in the supply chain -- Managing supply chain technology -- The economic significance of healthcare investment -- The importance of intellectual property : its development and protection -- The operational provision of healthcare -- Conflicting goals within the supply chain -- Diversion and parallel trade -- Tactical responses to diversion -- Managing compliance -- The case for enhanced patient protection -- Applying technology to secure the supply chain to patients -- The importance of information -- The future of healthcare.
Includes bibliographical references and index.
Keywords: Economics, Pharmaceutical; Technology, Pharmaceutical -- economics; Cost control