Nelson, Roy Paul, <br/><br/>
The design of advertising / 
by Roy Paul Nelson. 
 - Third edition. 
 - xv, 337 pages :  illustrations,  29 cm. 
<br/><br/>Bibliography : 317-328 and index. 
<br/><br/><label>ISBN: </label>0697043274  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising layout and typography.