TY  - BOOK
AU  - Hafer,W.Keith
AU  - White,Gordon E.
TI  - Advertising writing: putting creative strategy to work 
SN  - 0314632468
PY  - 1982///
CY  - St. Paul
PB  - West Publishing Company
KW  - Advertising copy
N1  - Includes index; Includes bibliographical references (p. 321-322) and index
ER  -