Hafer, W. Keith <br/><br/>
Advertising writing :  putting creative strategy to work / 
W. Keith Hafer and Gordon E. White 
 - 2nd ed. 
 - St. Paul :  West Publishing Company,  1982 
 - 330 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references (p. 321-322) and index 
<br/><br/><label>ISBN: </label>0314632468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy