TY  - BOOK
AU  - Channon,Charles
TI  - Advertising works: papers form the IPA Advertising Effectiveness Awards Institute of Practitioners in Advertising, 1986 
SN  - 0304313939
PY  - 1987///
CY  - London
PB  - Cassell
KW  - Advertising
KW  - United Kingdom
KW  - Case studies
ER  -