TY  - BOOK
AU  - Sandage,C.H.
AU  - Fryburger,Vernon Ray
AU  - Rotzoll,Kim B.
TI  - Advertising theory and practice
PY  - 1983///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -