Sandage, C. H.  1902- <br/><br/>
Advertising theory and practice / 
C. H. Sandage, Vernon Fryburger, Kim Rotzoll 
 - 11th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1983 
 - xv, 509 p. : ill. ; 25 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising