Manning, Gerald L., <br/><br/>
Selling today :  partnering to create value / 
spine title :  Selling today. 
Gerald L. Manning (and three others). 
 - Thirteen edition. Global edition. 
 - 549 pages :  colour illustrations ;  28 cm. 
<br/><br/> Previous edition: 2012. 
<br/><br/>Includes bibliographical references (pages 517-533) and indexes. 
<br/><br/> This text helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, this book offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. 
<br/><br/><label>ISBN: </label>9781292060170 (paperback)  RM92.07 1292060174 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Study and teaching.<br/>Sales.