TY  - BOOK
AU  - Payne,Mark
TI  - How to kill a unicorn: how the world's hottest innovation factory builds bold ideas that make it to market 
SN  - 9780804138734 (hardback) :
PY  - 2014///]
CY  - New York
PB  - Crown Business
KW  - Creative ability in business
KW  - New products
KW  - Management
KW  - Marketing
N1  - Includes index
N2  - The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth
ER  -