Payne, Mark, <br/><br/>
How to kill a unicorn :  how the world's hottest innovation factory builds bold ideas that make it to market / 
Mark Payne. 
 - 289 pages, 16 unnumbered pages of plates :  illustrations (some color) ;  25 cm 
<br/><br/> Includes index. 
<br/><br/> The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining'magic' with money to bring to market unique products and ideas that will transform a company's business and growth. 
<br/><br/><br/>Text in English. 
<br/><br/><label>ISBN: </label>9780804138734 (hardback) :  RM99.90 0804138737 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>New products--Management.<br/>Marketing.