Zacher, Robert Vincent <br/><br/>
Advertising techniques and management / 
by Robert Vincent Zacher 
 - Homewood, Ill. :  Richard D. Irwin,  1961 
 - 618 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising