TY  - BOOK
AU  - Shrum,L.J.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion 
SN  - 9781848729445 (hardcover : alk. paper)
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Mass media
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index
ER  -