The psychology of entertainment media :  blurring the lines between entertainment and persuasion / 
spine title: 
editor, L.J. Shrum. 
 - Second edition. 
 - xvii, 346 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781848729445 (hardcover : alk. paper)  RM225.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Advertising--Psychological aspects.<br/>Mass media--Psychological aspects.<br/>Persuasion (Psychology).<br/>Manipulative behavior.