TY  - BOOK
AU  - Kimmel,Allan J.
TI  - Psychological foundations of marketing
SN  - 9780415620000 (hbk)
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index; Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence
ER  -