Kimmel, Allan J. <br/><br/>
Psychological foundations of marketing / 
Allan J. Kimmel. 
 - xviii, 282 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface -- Psychology and marketing : a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Attitudes -- Personality and the self-concept -- Social influence. 
<br/><br/><label>ISBN: </label>9780415620000 (hbk)  RM591.15 9780415620017 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.