TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
TI  - Advertising principles and problems
SN  - 0256014027
PY  - 1973///
CY  - Homewood, Ill.
PB  - Richard D.Irwin
KW  - Advertising
N1  - Beginning with the 5th ed. (1977) published under title : Advertising principles, problems, and cases; Includes bibliographical references (p. 637-640) and index
ER  -