Dirksen, Charles J. <br/><br/>
Advertising principles and problems / 
by Charles J. Dirksen and Arthur Kroeger 
 - 4th ed. 
 - Homewood, Ill. :  Richard D.Irwin,  1973 
 - 655 p. :  ill. ;  24 cm. 
<br/><br/> Beginning with the 5th ed. (1977) published under title : Advertising principles, problems, and cases 
<br/><br/>Includes bibliographical references (p. 637-640) and index 
<br/><br/><label>ISBN: </label>0256014027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising