TY  - BOOK
AU  - Mazuri Abd Ghani,
TI  - Market orientation and brand performance relationship: the role of brand orientation and competitive intensity 
PY  - 2014///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Marketing research
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014; References : page [139]-159
ER  -