Mazuri Abd Ghani, <br/><br/>
Market orientation and brand performance relationship :  the role of brand orientation and competitive intensity / 
Mazuri binti Abd Ghani. 
 - xvii, 201 pages :  illustrations ;  30 cm. 
<br/><br/>Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014. 
<br/><br/>References : page [139]-159. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia.<br/>Marketing research.<br/>Brand name products--Marketing.<br/>Marketing--Management.