TY  - BOOK
AU  - Malik,Haider Ali
TI  - Internal branding as a predictor of employee brand commitment: role of perceived organizational support and employee engagement 
PY  - 2014///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Corporate culture
KW  - Employee loyalty
KW  - Brand name products
KW  - Employee motivation
N1  - Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014; References : page 147-173
ER  -