Malik, Haider Ali, <br/><br/>
Internal branding as a predictor of employee brand commitment :  role of perceived organizational support and employee engagement / 
Haider Ali Malik. 
 - xiv, 184 pages :  illustrations ;  30 cm. 
<br/><br/>Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014. 
<br/><br/>References : page 147-173. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia.<br/>Corporate culture.<br/>Employee loyalty.<br/>Brand name products.<br/>Employee motivation.