TY  - BOOK
AU  - Spence,Charles
AU  - Piqueras-Fiszman,Betina
AU  - Blumenthal,Heston
TI  - The perfect meal: the multisensory science of food and dining 
SN  - 9781118490822 (paperback)
PY  - 2014///
CY  - Chichester, West Sussex, UK
PB  - Wiley Blackwell
KW  - Gastronomy
KW  - Dinners and dining
KW  - Food
KW  - Sensory evaluation
KW  - Senses and sensation
KW  - Intersensory effects
N1  - Includes bibliographical references and index
N2  - ' The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience.Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural)Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology'--; 'The first book dedicated to the sensory science behind'eating out', considering every sensation involved in the dining experience'--
UR  - http://catalogimages.wiley.com/images/db/jimages/9781118490822.jpg
ER  -