Batra, Rajeev <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers, David A. Aaker 
 - 5th ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1996 
 - 754 p. :  ill. ;  24 cm. 
<br/><br/> Aaker's name appears first on the ealier edition 
<br/><br/><label>ISBN: </label>0133057151  RM183.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management