Wedding, C. Nugent,  1912- <br/><br/>
Advertising management / 
Nugent Wedding, Richard S. Lessler 
 - New York :  The Ronald Press Co.,  1962 
 - 629 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>LCCN: </label>62-19340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management--Case studies