Aaker, David A. <br/><br/>
Advertising management / 
David A. Aaker, John G. Myers 
 - 2nd. ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1982 
 - 560 p. :  ill. ;  23 cm. 
 - Prentice-Hall International series in management .
<br/><br/><label>ISBN: </label>0130160067 
<br/><br/><label>LCCN: </label>81-113937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management