Aaker, David A. <br/><br/>
Advertising management / 
David A.Aaker, John G. Myers. 
 - 3rd. ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1987. 
 - 564 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0130160237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.