The Direct marketing handbook 
Edward L. Nash, editor 
 - New York  McGraw-Hill  1984 
 - 946p. ill. 24cm 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>83-9871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct selling<br/>Marketing