TY  - BOOK
AU  - Deighton,John Anthony
TI  - Advertising's influence on consumer's use of evidence: the bias to confirm 
PY  - 1983///
CY  - Philadelphia
PB  - University of Pennsylvania Press, 
KW  - Advertising
N1  - Thesis (Ph.D) - University of Pennsylvania, 1983; p. 192-211
ER  -