Deighton, John Anthony <br/><br/>
Advertising's influence on consumer's use of evidence :  the bias to confirm / 
John Anthony Deighton 
 - Philadelphia :  University of Pennsylvania Press,   1983 
 - v. 216 p. :  ill. ;   22 cm. 
<br/><br/>Thesis (Ph.D) - University of Pennsylvania, 1983 
<br/><br/>p. 192-211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising