Heighton, Elizabeth J <br/><br/>
Advertising in the broadcast media / 
Elizabeth J. Heighton, Don R. Cunningham 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1976 
 - 349 p. :  ill. ;  19 cm. 
<br/><br/><label>ISBN: </label>0534004385 
<br/><br/><label>LCCN: </label>75-22773