Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit. 
 - Eleventh edition. 
 - xxvii, 464 pages :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132544368  RM787.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).