TY  - BOOK
AU  - Hovland,Roxanne
AU  - Wilcox,Gary B.
TI  - Advertising in society: classic and contemporary readings on advertising's role in society 
SN  - 0844231770
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - History
KW  - 20th century
N1  - Includes bibliographical references
ER  -