Tancer, Bill., <br/><br/>
Everyone's a critic :  winning customers in a review-driven world / 
Bill Tancer. 
 - 246 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>9781591846383  RM20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and business.<br/>Communication in marketing.<br/>Consumer confidence.