TY  - BOOK
AU  - Edson,John
AU  - Beck,Ernest
TI  - Design like Apple: seven principles for creating insanely great products, services, and experiences 
SN  - 9781118290316
PY  - 2012///], ©2012
CY  - Hoboken
PB  - Wiley
KW  - Product design
KW  - Customer services
KW  - Marketing
KW  - Electronic books
ER  -