Sreejesh, S., <br/><br/>
Mixed method research design :  an application in comsumer-brand relationship (CBR) / 
S. Sreejesh, Sanjay Mohapatra. 
 - xiii, 174 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 165-172) and index. 
<br/><br/><label>ISBN: </label>9783319026862  RM399.91 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Mixed methods research.<br/>Marketing research.