Bolen, William H.,  1943- <br/><br/>
Advertising / 
William H. Bolen 
 - 2nd ed. 
 - New York :  Wiley,  1984 
 - 649 p.:  ill. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>LCCN: </label>83-21695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States<br/>Advertising