Advertising / 
John S.Wright ... [et. al]. 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill,  1978 
 - 769 p. ;  24 cm. 
<br/><br/> First edition entered under John S.Wright 
<br/><br/><label>ISBN: </label>007099675X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising