Advertising / 
John S. Wright ... [et al.] 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill,  1978 
 - 769 p. :  ill. ;  26 cm. 
<br/><br/> TMH edition 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising