Dunn, S.Watson (Samuel Watson), 1918- <br/><br/>
Advertising :  its role in modern marketing / 
S.Watson Dunn, Arnold M.Barban 
 - 4th ed. 
 - Chicago :  Dryden Press,  1978 
 - 741 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising