TY  - BOOK
AU  - Nicholl,David Shelley
TI  - Advertising: its purpose, principles and practice 
SN  - 0712101667
PY  - 1978///
CY  - London
PB  - Macdonald & Evans
KW  - Advertising
KW  - Advertising campaigns
N1  - Bibliography : p. 213-214
ER  -