Nicholl, David Shelley. <br/><br/>
Advertising :  its purpose, principles and practice / 
David Shelley Nicholl. 
 - 2nd ed. 
 - London :  Macdonald & Evans,  1978. 
 - 228 p. :  ill. ;  24 cm. 
<br/><br/>Bibliography : p. 213-214. 
<br/><br/><label>ISBN: </label>0712101667 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.