Felton, George <br/><br/>
Advertising :  concept and copy / 
George Felton 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1994 
 - 356 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0131896555  RM126.54 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising