TY - BOOK AU - Capon,Noel AU - Khan,Shamza TI - Capon's marketing priciples: Asia edition SN - 9789671264928 (hardback) PY - 2015///], ©2015 CY - Subang Jaya, Selangor PB - SJ Learning KW - Marketing KW - Asia N1 - Includes bibliographical references and index ER -