Capon, Noel, <br/><br/>
Capon's marketing priciples :  Asia edition / 
 Marketing principles. 
Noel Capon, Shamza Khan. 
 - xxxvii, 440 pages :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789671264928 (hardback)  RM359.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.