TY  - BOOK
AU  - Rollins,Brent L.
AU  - Perri,Matthew
TI  - Pharmaceutical marketing
SN  - 9781449626594
PY  - 2014///
CY  - Burlington, MA
PB  - Jones & Bartlett Learning
KW  - Drug Industry
KW  - economics
KW  - United States
KW  - Marketing
KW  - Pharmaceutical Preparations
KW  - Drugs
KW  - fast
KW  - Pharmaceutical industry
N1  - This book includes online access at www.jblearning.com, please refer library staff for the passwoed; Includes bibliographical references and index; Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice
ER  -