Rollins, Brent L. <br/><br/>
Pharmaceutical marketing / 
Brent L. Rollins, Matthew Perri. 
 - xx, 281 pages :  illustration ;  23 cm. 
<br/><br/> This book includes online access at www.jblearning.com, please refer library staff for the passwoed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice. 
<br/><br/><label>ISBN: </label>9781449626594 1449626599 9781449697990  RM234.77 1449697992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drug Industry--economics--United States.<br/>Marketing--United States.<br/>Pharmaceutical Preparations--economics--United States.<br/>Drugs--Marketing.<br/>Pharmaceutical industry.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.