Riffe, Daniel. <br/><br/>
Analyzing media messages :  using quantitative content analysis in research / 
spine title :  Analyzing media messages. 
Daniel Riffe, Stephen Lacy and Frederick Fico. 
 - Third edition. 
 - xiv, 206 pages :  illustrations ;  24 cm. 
 - Routledge communication series. .
 - Routledge communication series. .
<br/><br/> 'First edition published by Routledge 1998.' 
<br/><br/>Includes bibliographical references (pages 179-194) and indexes. 
<br/><br/><label>ISBN: </label>9780415517669 (hardcover)  RM493.83 9780415517676 (softcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Content analysis (Communication)<br/>Mass media--Research--Methodology.<br/>Mass media--Statistical methods.