TY  - BOOK
AU  - Govoni,Norman A.P.
AU  - Eng,Robert J.
AU  - Galper,Morton
TI  - Promotional management
SN  - 0137310196 (hbk.)
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Sales promotion
N1  - Includes bibliographies and index
ER  -